Experienced Entrepreneurs

BrandTrellis is led by a group of seasoned, successful entrepreneurs who have experience starting, growing, and selling companies. Clients we have worked with include: Fortune 500 companies, national and state government organizations, leading academic institutions, and international charities, down to small mom-and-pop businesses and solopreneurs.

Our experience has had one consistent theme: helping organizations to scale and grow. There are countless web development companies and boutique digital marketing firms capable of delivering a quality website. What sets us apart is our focus on the big picture: working with our clients to understand their goals and objectives, and ensuring that we stay focused on those. This includes:

  • Assessing and understanding current sources of traffic.
  • Understanding our clients’ underlying business models, and ensuring that costs are aligned to support scaling effectively.
  • Evaluating conversion rates and performance, and focusing on how those can be improved.
  • Identifying opportunities for growth.
  • Streamlining processes and operations to improve efficiency.

Our experience has also led us to focus on functionality first. Our methodology emphasizes utilizing the best-of-breed in off-the-shelf solutions, and ensuring that those solutions work together seamlessly. This allows us to deploy complex systems quickly and cost-effectively, and to add additional features easily. We’ve done lots of custom development, which has the advantage of potentially getting a customer exactly what they want.

However, this generally comes with a significantly increased up-front cost, implementation timeline, and cost of long-term maintenance. It further creates a “golden handcuff” scenario, where the client can’t really transition to an alternative partner without significant cost and disruption to their business.

Our belief in transparency and using the best and most widely supported solutions gives our clients peace of mind in terms of having options for support, while at the same time ensuring that we can deliver them a solution that is exactly what they need.

If you’re looking for a partner that understands your business and is focused on helping you grow, then contact us today.

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