The BrandTrellis Lead Generation Framework
A proven lead generation framework that motivate your prospects to act.
We take your growth personally. Our process combines art and science to deliver the right message to the right market using the right mediums that motivate your prospects to act.
PHASE ONE – AWARENESS
Identify and engage your best prospects
We have the lead generation framework with your best customer in mind.
- Digital asset development (whitepapers, case studies, blog posts, infographics) to use as “lead magnets” for potential prospects
- Data mining to generate “suspect lists” based on potential buyer qualifications
- Technology sales enablement facilitates quasi-manual personalized outreach to generate interest
- Sequences of personalized messages crafted by a digital marketing expert and reviewed and tailored to each suspect
- Outreach efforts are supported by digital marketing, search engine marketing, and search engine optimization efforts
- Data mining & list generation
- Sales enablement & outreach
- Marketing asset development
- Search Engine Optimization
- Search Engine Marketing
- Digital Advertising
PHASE TWO – INTEREST
Moving your prospects from aware to interested
Crafting the message that will motivate your customer to act is the key to a successful campaign.
- Interested suspects self-identify by visiting assets and targeted landing pages
- Visitors are tagged and continually marketed to with ongoing remarketing campaigns
- Sales enablement efforts facilitate expanded efforts to engage in buying conversations
- Remarketing campaigns
- Expanded continued outreach
PHASE THREE – DECISION
Find the right channels to reach your market
We continue to move the prospect through the customer sales journey by delivering content that moves the customer along the decision-making process
- Suspects that are further along in the process opt-in for additional organizational communications
- Create and deploy digital assets (videos, product guides, blog posts, etc.) that walk prospects through the buying decision without the need of a sales team
- Ongoing drip-marketing sequences, newsletters, continued remarketing efforts and personalized outreach
- Opt-in list development
- Ongoing drip marketing campaigns
PHASE FOUR – ACTION
Hitting the mark by driving to action
The final phase closes the loop from decision-making to action-taking. We continue to drive the message and provide the needed materials that activate the prospect to became a hot sales lead, thus reducing time spent by your sales team and shortening the sales cycle.
- Suspects who are ready to buy request a demo or ask to connect with a salesperson to learn more
- Contact information is handed off to the client’s internal sales team for follow-up and to move them through the sales pipeline
- Demo request triggering a sales call
- Move suspect to a hot lead journey/cadence