PHASE ONE – MARKET
Identify the best customers
We build solutions with your best customer in mind.
- Step One – Target Audience
We work with you to understand the target audience that will drive growth in your organization.
- Step Two – Key Motivators
We analyze the key motivators that will get your customers to act.
- Step Three – Pain Points
We identify the customer’s “pain points” that your product or service will solve.
PHASE TWO – MESSAGE
Communicate your offering
Crafting the message that will motivate your customer to act is the key to a successful campaign.
- Step One – Value Proposition
We develop the value proposition your product or service offers based on customer motivators and pain points.
- Step Two – Message Creation
We help you craft the messaging that will resonate with your customers and motivate them to act.
- Step Three – Asset Development
We create the digital assets (graphics, websites, funnels, copy) that effectively communicates your key marketing messages.
PHASE THREE – MEDIUMS
Find the right channels to reach your market
Today’s consumer has virtually unlimited choice in terms of media channels to consume content. We identify the best channels to communicate your message to the best prospective customers then tailor your content based on the medium.
- Step One – Marketing Channel Analysis
Identify the best mediums to target your specific consumer, social, SEO/inbound, email, etc.
- Step Two – Customize the Content
We develop content that best communicates your marketing message based on the audience motivator and channel being used.
- Step Three – Deliver the Message
We can assist our clients in content deployment, web/email/social posting. We also track, analyze and refocus as needed to improve campaign results.
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