OUR PROCESS

We have the lead generation framework with your best customer in mind.

• Digital asset development (whitepapers, case studies, blog posts, infographics) to use as “lead magnets” for potential prospects
• Data mining to generate “suspect lists” based on potential buyer qualifications
• Technology sales enablement facilitates quasi-manual personalized outreach to generate interest
• Sequences of personalized messages crafted by a digital marketing expert and reviewed and tailored to each suspect
• Outreach efforts are supported by digital marketing, search engine marketing, and search engine optimization efforts

Services provided:

• Data mining & list generation
• Sales enablement & outreach
• Marketing asset development
• Search Engine Optimization
• Search Engine Marketing
• Digital Advertising

Crafting the message that will motivate your customer to act is the key to a successful campaign.

• Interested suspects self-identify by visiting assets and targeted landing pages
• Visitors are tagged and continually marketed to with ongoing remarketing campaigns
• Sales enablement efforts facilitate expanded efforts to engage in buying conversations

Services provided:

• Remarketing campaigns
• Expanded continued outreach

We continue to move the prospect through the customer sales journey by delivering content that moves the customer along the decision-making process

• Suspects that are further along in the process opt-in for additional organizational communications
• Create and deploy digital assets (videos, product guides, blog posts, etc.) that walk prospects through the buying decision without the need of a sales team
• Ongoing drip-marketing sequences, newsletters, continued remarketing efforts and personalized outreach

Services provided:

• Opt-in list development
• Ongoing drip marketing campaigns

The final phase closes the loop from decision-making to action-taking. We continue to drive the message and provide the needed materials that activate the prospect to became a hot sales lead, thus reducing time spent by your sales team and shortening the sales cycle.

• Suspects who are ready to buy request a demo or ask to connect with a salesperson to learn more
• Contact information is handed off to the client’s internal sales team for follow-up and to move them through the sales pipeline

Services provided:

• Demo request triggering a sales call 
• Move suspect to a hot lead journey/cadence