BrandTrellis is a collective of people with a passion for serving clients and the expertise to deliver exceptional work on every project.

Sarah McNew


Sarah has worked as a technical project manager for over 15 years, with over a decade of experience as a Chief Product Officer. She has managed hundreds of projects, including small and large websites and custom developed web products. Her experience and expertise is unique because she has worked with both web-development and marketing with a focus on social media.

She has an undergraduate degree from the University of Michigan and a Juris Doctorate from Wayne State University.

Eric Cedo

Creative Director

As a top-level executive with more than 20 years of experience, Eric Cedo has led teams to organizational success through creating a culture of results with relationships. His focus has been to create new revenue streams, increase brand awareness, and bring transformative change to legacy organizations and struggling communities. Initiatives that he’s helped launch have brought more than $400 million in direct economic investment in Detroit.

In his various roles as the top marketing executive for global enterprises, and venture-backed startup companies, including Crain Communications and Unitask Software, Eric has transformed traditional brands through an integrated marketing and communications mix of content, experiential and social media marketing concepts bringing dramatic increases in overall awareness and revenue.

Eric is a graduate of the University of Michigan.

Matthew Cook


Matt is a results-driven executive with experience managing diverse multi-departmental teams. Matt has worked with the Brian & Sarah Razzaque for over 15 years on numerous projects.

Matt is an incredibly valuable resource for BrandTrellis because of his ability to identify novel solutions to complex problems, and to execute under extremely tight deadlines.

Matt has a Master of Science in Engineering in Applied Math and Statistics and a Dual Bachelor of Science in Computer Science and Applied Math from Johns Hopkins University.