Nancy Hanus is a veteran journalist and digital strategist with more than three decades of experience leading transformation across news, media, and digital organizations. Her career spans leadership roles at The Detroit News, Crain Communications, Crain’s Detroit Business, and Crain’s Cleveland Business, where she guided teams through digital evolution – building audience engagement strategies, managing newsroom innovation, building robust content-rich websites and integrating new technologies to reach readers in meaningful ways.
A natural storyteller with a data-driven mindset, Nancy has launched and managed startups, directed audience development initiatives, and taught digital journalism and strategy at the University of Michigan-Dearborn and Michigan State University. Her expertise bridges editorial excellence, marketing, and technology, helping brands and organizations create engaging and scalable digital platforms.
As Vice President of Automation & Outreach at BrandTrellis, Nancy leads the development and execution of the company’s marketing automation and digital outreach systems. She oversees the processes that drive audience engagement, content delivery, and client communications. She ensures every campaign is precise and results-focused. By blending her editorial experience with cutting-edge automation tools, Nancy ensures BrandTrellis’s outreach efforts are both intelligent and human, connecting brands with the right audiences at the right time to drive measurable growth.
