Eric Cedo is a senior marketing and creative executive with more than 20 years of experience leading organizations through brand transformation and growth. His career has been defined by building cultures of collaboration and performance—creating new revenue streams, elevating brand visibility, and revitalizing organizations and communities. Initiatives he has led have generated more than $400 million in direct economic investment in Detroit, fueling both creative and economic revitalization across the region.
Throughout his career, Eric has served as the top marketing executive for global enterprises and venture-backed startups, including Crain Communications and Unitask Software. He has redefined traditional brands through integrated marketing strategies that combine storytelling, experiential campaigns, and digital innovation—driving measurable results in awareness, engagement, and growth.
As VP, Creative Services of BrandTrellis, Eric oversees all creative services and digital development for the company and its clients. He leads the firm’s creative vision—shaping strategy, design, and digital execution to ensure every brand expression is purposeful, authentic, and high-impact. His leadership unites artistry and strategy, helping brands tell their story in ways that connect, inspire, and perform in the modern digital landscape.
